CONNECTED TV (CTV / OTT)
Television reach, rebuilt for the streaming era
High-impact visibility without the cost or complexity of traditional TV
Connected TV has become the fastest-growing premium advertising channel in the U.S. In 2026, it’s no longer optional — it’s foundational.
Atlas Virtual Media makes CTV accessible, affordable, and effective for local businesses.
Why CTV works
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$38B+ U.S. ad spend and growing
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13.8% YoY growth
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36% of spend reallocated from social platforms
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90–98% completion rates — unmatched by social video
Your message is seen, heard, and remembered.
What you get
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Premium streaming inventory
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Household-level delivery and verification
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Omnichannel attribution
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Fully managed campaigns
No enterprise contracts. No DSP training required.
Performance impact
CTV contributes an average 15% lift in overall omnichannel campaign performance when paired with mobile and DOOH.
Creative-as-a-Service
Most SMBs don’t have video ads — that’s no longer a barrier.
We provide fast-turn, AI-assisted video production designed specifically for CTV environments.