Realistic Outcomes for Local Businesses

The following examples reflect common results achieved by small and midsize businesses using omnichannel advertising strategies that combine streaming TV, mobile, and digital out-of-home. Individual results vary based on market, messaging, and execution.

CASE STUDY 1

Regional HVAC Company Increases Local Visibility During Peak Season

Industry: Home Services (HVAC)
Market: Mid-size metro area
Campaign Length: 60 days

Challenge

A regional HVAC provider was entering peak summer season with increased competition from newer, digitally aggressive providers. While the company had strong brand recognition historically, recent growth in paid search competition was driving up costs and reducing impression share.

Strategy

The campaign focused on increasing upper-funnel visibility while reinforcing presence near high-intent locations.

  • Connected TV ads targeted to homeowner households within the service area

  • Mobile geo-fencing around competitor locations and home improvement stores

  • Always-on delivery during early evening and weekend viewing hours

Results

  • Consistent brand exposure across streaming TV and mobile devices

  • Increased inbound call volume reported during peak weeks

  • Improved brand recall reported by sales staff during intake calls

Key Takeaway

Streaming TV combined with mobile reinforcement helped the business regain visibility at scale without relying solely on search or social platforms.

CASE STUDY 2

Plumbing Company Reduces Dependence on Paid Search

Industry: Plumbing
Market: Suburban service area
Campaign Length: 45 days

Challenge

The business relied heavily on Google Ads for emergency service calls, but rising CPCs were compressing margins. Leadership wanted a way to maintain demand while reducing cost volatility.

Strategy

A diversification approach was deployed to build brand awareness outside of search.

  • Connected TV placements to establish credibility and trust

  • Mobile retargeting to reinforce messaging after TV exposure

  • Focused messaging around reliability and local availability

Results

  • Improved inbound call consistency outside of paid search peaks

  • Reduced pressure on branded keyword bidding

  • Increased familiarity among repeat callers

Key Takeaway

Upper-funnel advertising helped stabilize demand and reduced reliance on last-click channels.

CASE STUDY 3

Auto Dealer Drives Foot Traffic With Omnichannel Awareness Campaign

Industry: Automotive Retail
Market: Regional dealership group
Campaign Length: 30 days

Challenge

A dealership needed to increase showroom traffic during a promotional sales window but wanted to avoid over-discounting.

Strategy

The campaign paired physical-world visibility with in-home reinforcement.

  • Digital Out-of-Home placements along major commuter routes

  • Mobile geo-fencing around competing dealerships

  • Connected TV ads reinforcing brand and promotional messaging

Results

  • Increased walk-in traffic during promotion weeks

  • Strong alignment between ad exposure and peak visitation times

  • Improved recall of promotional messaging among customers

Key Takeaway

Combining DOOH and CTV helped the dealership stay top-of-mind throughout the customer journey, from commute to couch.

CASE STUDY 4

Local Law Firm Builds Market Authority Without Long-Term Contracts

Industry: Legal Services
Market: City-level service area
Campaign Length: 90 days

Challenge

A growing law firm wanted to expand beyond referral-based growth but was cautious about committing to long-term advertising contracts.

Strategy

A phased omnichannel approach was implemented.

  • Connected TV ads focused on brand authority and trust

  • Mobile targeting within high-density residential areas

  • Frequency optimization to maintain consistent presence

Results

  • Increased inbound inquiries attributed to brand recognition

  • Strong engagement during evening and weekend hours

  • Improved confidence among staff when discussing “how clients heard about us”

Key Takeaway

A controlled, test-first approach allowed the firm to evaluate modern advertising channels without long-term risk.

CASE STUDY 5

Retail Business Strengthens Local Market Share Ahead of New Competition

Industry: Local Retail
Market: Downtown district
Campaign Length: 30 days

Challenge

A long-established retail business faced new competition from boutique storefronts opening nearby. The goal was to protect market share and reinforce local dominance.

Strategy

The campaign focused on awareness and proximity-based visibility.

  • Digital Out-of-Home placements near shopping corridors

  • Mobile retargeting tied to foot traffic patterns

  • Connected TV to reinforce brand familiarity at home

Results

  • Sustained foot traffic despite new market entrants

  • Increased brand recognition reported by repeat customers

  • Strong alignment between ad exposure and peak shopping periods

Key Takeaway

Maintaining consistent, omnichannel visibility helped the business defend its position without competing on price.

Real-World Results

Our case studies showcase how businesses like yours can achieve significant growth through strategic marketing, advertising, and automation.