CTV/OTT & Advertising

Connected TV and streaming advertising used to be exclusive territory for brands with seven-figure media budgets. Programmatic technology changed that — and AVM brings it to professional-services firms once they have credible source material and proven messaging to put behind it.

This is intentionally the last stage of the AVM system, not the first. We introduce CTV/OTT once your authority content and demand-generation campaigns have already validated what resonates with your market — so streaming spend goes toward a message that's already working.

CTV/OTT Campaign Strategy

We identify the right streaming and connected-device inventory for your market and build a campaign strategy around the audiences most likely to become clients — not just the broadest possible reach.

Streaming Video Production

Video creative built specifically for the CTV/OTT format, drawing on the same authority content and messaging already validated through your Authority Engine and demand-generation campaigns.

Retargeting & Paid Social

CTV/OTT campaigns are paired with cross-device retargeting and paid social, so a prospect who sees your streaming ad is met with a consistent message wherever they show up next.

Media Management & Optimization

Ongoing management and optimization of your media buy — placement, frequency, and budget allocation adjusted based on real performance data, not set-and-forget.

INCLUDED SERVICES

  • CTV/OTT campaign strategy
  • Streaming video production
  • Advertising creative
  • Retargeting
  • Paid social
  • Media management and optimization

Best for: Firms with proven authority content and demand-generation results that are ready to scale visibility through streaming and connected-device advertising.

CTV/OTT is scoped per campaign based on your market and goals. Book a call and we'll walk through what that looks like for your firm.